村田裕之共著 Springer
Editors
Florian Kohlbacher, Cornelius Herstatt
Contents
Looking at the Bright Side of Things
From the World Demographic Association
Preface and Introduction
Part I
The Demographic Shift: Challenges, Chances, Perspectives
1 Demographic Change and Economic Growth
T. Fent, B. Mahlberg, and A. Prskawetz
2 Talking Politics: Demographic Variables and PolicyMeasures in Japan
G. Vogt
3 The Silver Markets in Japan Through Regulatory Reform
N. Yashiro
4 Matching Demand and Supply: Future Technologies for Active Ageing in Europe
N. Malanowski
5 How Baby-Boomers in the United States Anticipate Their Aging Future: Implications for the Silver Market
M. Silverstein and A. Abramson
6 Japan’s Demographic Changes: Social Implications, and Business Opportunities
C. Usui
Part II
Innovation, Design and Product Development for the Silver Market
7 Disabled Persons as Lead Users for Silver Market Customers
P. Helminen
8 Integration of the Elderly in the Design Process
K. Schmidt-Ruhland and M. Knigge
9 Universal Design ? Innovations for All Ages
O. Gassmann and G. Reepmeyer
10 Transgenerational Design: A Heart Transplant for Housing
J.J. Pirkl
11 Service Innovation: Towards Designing New Business Models for Aging Societies
P. Reinmoeller
Part III
Marketing for the Silver Market
12 Current Strategies in the Retail Industry for Best-Agers
G. Arnold and S. Krancioch
13 Silver Pricing: Satisfying Needs is Not Enough
S. Lippert
14 Macro-Structural Bases of Consumption in an Aging Low Birth-Rate Society
T. Yamashita and T. Nakamura
15 Changing Consumer Values and Behavior in Japan:Adaptation of Keio Department Store Shinjuku
N. Enomoto
16 Grey Power: OlderWorkers as Older Customers
S. Tempest, C. Barnatt, and C. Coupland
17 Older Consumers’ Customer Service Preferences
S. Pettigrew
18 Silver Advertising: Elderly People in Japanese TV Ads
M. Prieler
19 Advertising Agencies: The Most Calcified Part of the Process
C. Nyren
20 The Importance ofWeb 2.0 to the 50-Plus
D. Stroud
Part IV
Industry Challenges and Solutions
21 The Business of Aging: Ten Successful Strategies for a Diverse Market
H. Murata
22 The Discovery and Development of the Silver Market in Germany
P. Enste, G. Naegele, and V. Leve
23 India: Emerging Opportunities in a Market in Transition
S.P. Antony, P.C. Purwar, N. Kinra, and J. Moorthy
24 Silver Markets and Business Customers: Opportunities for Industrial Markets?
P. Mertens, S. Russell, and I. Steinke
25 Business Chances in Personal Transportation: Traffic Safety for Older Adults
K. Mitobe
26 In-Vehicle Telematic Systems and the Older Driver
J. Meyer
27 Taking Advantage of Adversarial Demographic Changes to Innovate Your Own Business
E. Osono
28 The Golden Opportunity of Silver Marketing: The Case of Housing and Financial Services
K.A. Grossberg
29 Medical System Reforms and Medical Information Systems in Japan
N. Kishida
30 The End of Mass Media: Aging and the US Newspaper Industry
M. Miller
31 Material Innovation in the Japanese Silver Market
J. Tomita
32 Potholes in the Road to Efficient Gerontechnology Use in Elderly CareWork
H. Melkas
33 Senior Educational Programs for Compensating Future Student Decline in German Universities
D. Schwarz, J. Lentzy, and C. Hipp
Lessons Learned and the Challenges and Opportunities Ahead
C. Herstatt and F. Kohlbacher
Afterword
H. Tschirky
